Aviation Management

Questions: This assignment requires you to research and select 2 recent key developments/ events in Singapore. You are to provide a clear overview of the developments/ events you selected and give your views on each. The report should cover the following sections: 1. Introduction 2. Key developments/ events a. Background b. Key points c. Purposes 3. Opinions a. How do you think it will affect the industry b. Would it improve the situation c. Would it have other side effects d. Would you have done it differently 4. References (preferably APA 6th Ed) Answers: Introduction The prime concern of this paper is to understand the impact of the development on the business of the Aviation Management in Singapore. Aviation industry is one of the lucrative industries in the world of business and it helps to enhance the performance of the organization. Along with the lucrative organization, aviation industry is the most sensitive organization (Aviation management, systems, and economic issues, 2006). The slightest change has the greatest impact on the entire aviation management of the organization. In order to sustain the growth of the particular industry, the management of the organization has to maintain other aspects (Castro Lewis, 2011). 2. Key Development a. Background: Here the researcher has focused on two particular events, which have significant impact on the growth of the organization. The two key areas are Merger of Scoot and Tiger Airways and Security measure in Changi Airport. Merger between two giant organizations of Singapore facilitates in generating loyalty of the customers (Flouris Lock, 2008). Before going deep into the study, it is necessary to understand the role of two organizations individually. Scoot is the low cost airline company of Singapore and the company is running their business in long haul (Flouris Oswald, 2006). The hub of the Scoot is in Singapore, Changi Airport and main operations of the company are in Australia and China. Tiger Air is another significant low cost Airline company of Singapore; this organization has base at Singapore Changi Airport (Kaps, 2000). b. Key points: Along with that, another key development is the security measure in the aviation industry. Changi Airport Terminal 4 is the major hub in Singapore and most of the flights of Singapore are depending on this. The security measure of Changi Airport Terminal 4 is completely different from the other terminals (Kharchenko Alexeiev, 2010). It is entirely different from the existing terminals of Singapore and other countries. Here in this terminal, the passengers are screened individually at the gatehold room, Terminal 4 have centralized screening. In accordance with the vice president of Aviation Industry Alan Tan, centralized screening is helping the terminal 4 by checking at common point. In this hub, after the final checking, the customers have to wait at gatehold room until flights arrives (Kharchenko, et al, 2014). In the gatehold room every momentum of the passengers are checked. However, in terminal 4, the passengers are free to access anything. They do not have to sit for longer ho urs; they can shop and do other things (Kopecky, 2009). It is often seen that, at the existing terminal, arriving and departing passengers are often met; but due to the security measures, the T4 has successfully maintained the arriving and departing passengers. c. Purpose The purpose of this security measure is to generate loyalty among the customers. Both these events have significant impact on persuading the stakeholders. 2. Opinions Impact of these key developments on Airline Industry Definitely, these two developments have significant impact on the Airline industry. It helps to increase the productivity of the organization. Quality: Merger will help to improve the quality of the service and improve the productivity of the organization. If the organization will able to provide quality service to the customers then it can able to generate loyalty of the customers (Richardson, 2007). Merger of two airline organizations and the improved security of major hub of Singapore will increase the service quality. Ticketing system: Due to the merging, the ticket booking system will become easy. Cost: High security service in Changi Airport Terminal 4 may increase the cost of the service, but it is beneficial in maintaining the privacy issues of the customers (Sheehan, 2003). On the other hand, merging helps these two organizations to share operational operation and this helps to reduce the cost of airline industry. Customers: Customers are the key stakeholder of the organization, quality service should be provided to the customers. More customers mean more profit. As the customers are getting quality service in affordable price, so it helps to generate loyalty among the customers. Competitor: Airline Industry is often trying to improve their service to beat the customers. Merging assists in maintaining the customer base and providing service in low price. Therefore, it has becomes greatest threat for the competitors (Thomas, 2008).Change in security enables the customers to roam around after checking, this is also major threat for the competitors. b. Improved situation: These adaptations will definitely improve the situation of airline industry. With these two adaptations, the industry can provide better service to the employees and attract existing customers along with the new customers (Verma, 2015). It reduces the time of ticket booking, allow the customers to roam around after checking, improved reservation system. Strategic decision will help the airline industry to give a tough competition to the competitors. c. Negative Impact: Along with the positive factors, these two developments have negative impact also. Security improvement increase of Terminal 4 has improved the cost of the Airline Industry. Mergers often affect the Performance of the employees; due to merger, they often feel insecure and try to switch their job. Improved tax Increase competition (Wagener Ison, 2014) Cultural clash Integration Vulnerable financial position and Capital structure d. Different ways: There can be different ways to improve the profitability of the Airline Industry of Singapore Reduce the cost of the security measure Offering electronic boarding passes to the customers Improve the numbers of flight Merger helps to merge the numbers of flight so it would be beneficial for the aviation industry. Manage the air trafficking Refund fees on delaying and Pre-security screening Conclusion From the above analysis of the paper, it can be concluded that merger and security enhancement help to increase the performance of the Airline Industry of Singapore. Before taking any initiative and strategies, it is necessary for the management to understand several aspects, which may have significant impact on the growth of the industry (Wald, Fay, Gleich, 2010). In recent years, Singapore has become the major tourist destination and it helps in increasing the GDP growth of the organization. Therefore, governing body is interfering in improving the condition of the industry. References Aviation management, systems, and economic issues. (2006). Washington, D.C. Castro, R. Lewis, T. (2011).Corporate aviation management. Carbondale: Southern Illinois University Press. Flouris, T. Lock, D. (2008).Aviation project management. Aldershot, England: Ashgate. Flouris, T. Oswald, S. (2006).Designing and executing strategy in aviation management. Aldershot, England: Ashgate. Kaps, R. (2000).Fiscal aspects of aviation management. Carbondale: Southern Illinois University Press. Kharchenko, V. Alexeiev, O. (2010). Interpretation of neural network technologies for prediction and management of risk factors.Aviation,14(1), 19-23. Kharchenko, V., Chepizhenko, V., Pavlova, S., Bo, W. (2014). Innovative concept of synergetic air traffic management under polyconflicts. Kopecky, J. (2009). Obstetric transport and airway management.Hospital Aviation,8(7), 13-18. Richardson, J. 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